The Science of Search Engine Optimization

The Science of Search Engine Optimization

The Science of Search Engine Optimization

A lot of small business owners, when they hear about search engine optimization this of two this.

First they think of the pesky calls they get from people trying to sell then search engine optimization services. Most of these calls are from companies in far away countries, outside of Canadian laws, and with possibly shady or at least nebulous business practices.

The other thing, many small business owners think about is, first, how can they actually get ranked high in the search engines, next, what would they have to learn to do it themselves, or who could they get, that would be reliable, approachable, and affordable to do it for them.

I generally think about Search Engine Optimization as a science, and that's what I'm going to talk about.

The Science of Search Engine Optimization

Why we suggest search engine optimization is a science, is it typically is an ongoing series of repeatable steps.

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Old Post Office Library Project in Cambridge Nears Completion

Old Post Office Library Project in Cambridge Nears Completion

Old Post Office Library Project in Cambridge Nears Completion

The construction project in the Historic Old Post Office in downtown Cambridge is continuing nicely.

The Old Post Office is being converted into another one of Cambridge's historic and architecturally significant libraries.

This is a very exciting addition to downtown Cambridge Ontario, and is slated to open in late June, early July 2018.

This post office was originally built in 1885, and the original architect was Thomas Fuller, Chief Architect of the Department of Public Works. Fuller designed many of Canada's important public buildings, including the Canadian Parliament Building in Ottawa, and many other post offices throughout the country.

The Old Post Office in Cambridge is a National Historic site.

The post office's west side overlooks the Grand River, both from outdoor patios and  a few indoor glass enclosed rooms at the rooftop level.

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My Favourite Grocery Store in Cambridge

My Favourite Grocery Store in Cambridge

My Favourite Grocery Store in Cambridge

First off, let me say, I don't do the majority of grocery shopping for our family.

My wife Boni, is the pro. She know's she's the pro, and she let's me know it too.

However, probably about once or twice a week, I'm sent out by the boss, for provisions. 

And generally, when I do, I head straight to my favourite Grocery store in Cambridge.

That store is Farm Boy, on Hespeler Road.

I love Farm Boy. It's definitely my favourite grocery store in Cambridge.

It's clean, inviting, and colourful.

The staff (and there are enough of them for the size of the store) are always friendly.

It's also small enough you can get through it quickly, and it seems easy enough to find stuff.

Even though there’s a bit of a boutique upmarket feel to it, kind of like Whole Food, the prices...   Click Here to Read More

Blackwing Coffee Bar – My Office Away from the Office

Blackwing Coffee Bar – My Office Away from the Office

Blackwing Coffee Bar – My Office Away from the Office

 

Like many small businesses over the last decade or two, the trend has been to work from home, more and more, kind of like having your office away from the office.

And if you're a one or two person company, an office in your home may be all you ever need.

It's affordable, there's no commute, so it's convenient, and hopefully comfortable.

I've had offices in shared office centers, and even rented large offices in high-rise office buildings when it was necessary.

Both those were days when I had dozens or more people working for me in my corporate life.

Since I started Cambridge Digital Marketing in 2010, I pretty much do the most of the work on my own, and I use contractors occasionally, when a project either exceeds my time capacity, or more so, required some very specialized work, by another professional.

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