Let's face it. Websites are critical for small business, and SEO (search engine optimization) is one of the best ways to get your site and business discovered, but there's a real website and SEO dilemma for small business owners in 2018.
Website and SEO Dilemma for Small Business Owners
The dilemma I see many small business owners go through has to do with time, knowledge, and keeping up to date with what the search engines want from you in order to keep your content rankings high enough for people to see it.
Google and the other search engines are constantly saying they want websites to give fresh new quality content on their websites if they are to rank the website's pages high in the search engines.
But what we've found is most small business owners don't have the time to create that content, or the knowledge on how to structure it so that it's presented in a form the search engines want.
I just wrote a fairly extensive article yesterday explaining about search engine rankings and why they matter.
It's at Search Engine Rankings – Why they Matter.
I had fun writing it, as I went right back to the basics to explain the value of high search engine rankings in a particular product niche.
Search Engine Rankings Explained
In this case, the niche was dog training. As I researched the article, I used the google Keyword tool to look up the term dog training, and to see how many many monthly searches there are for that term.
Search Engine Rankings Explained
As an aside, anyone who owns a website for their business should get familiar with the keyword tool, as it is a wonderful aid in finding out search terms relevant to your business, how easy or difficult it would be for your website to rank for those terms, and how much traffic can be expected for each term if get a tope search engine ranking.
Search Engine Optimization can be difficult for most businesses. Cambridge Digital Marketing is here to help.
Being you are searching at this from Cambridge Ontario, you probably are wondering ways to get your online business website positioned high within search engines both locally, or from cities or towns like Cambridge Ontario.
For most business owners, regardless of your particular field, this can be a daunting task.
Search Engine Optimization Cambridge Ontario
However failing to do search engine optimization and getting your site ranked near the top in Google and the other search engines like Yahoo or Bing can be critical and a real deciding factor as to whether your business succeed or fails. That's why Search Engine Optimization is so important.
Web Design and Search Engine Optimization in 2020
After an extremely busy autumn building many new sites and helping companies, we’re heading away for a break just before we head into the holiday season.
I started thinking about how our website design and search engine optimization business has changed, and how website design and search engine optimization has changed and what is in store for 2020.
From the 30,000 foot level, (which is where I am as I write this ) both website design and search engine optimization have gone mobile, in a major way.
What's New About Web Design and SEO in 2020
What I mean is, mobile-enabled websites have become critical this year, and I do mean critical.
People are spending more and more time on mobile platforms. And when they do, they are viewing