Website Design and Search Engine Optimization in 2020

Website Design and Search Engine Optimization in 2020

 

Web Design  and Search Engine Optimization in 2020

After an extremely busy autumn building many new sites and helping companies, we’re heading away for a break just before we head into the holiday season.

I started thinking about how our website design and search engine optimization business has changed, and how website design and search engine optimization has changed and what is in store for 2020.

From the 30,000 foot level, (which is where I am as I write this ) both website design and search engine optimization have gone mobile, in a major way.

What I mean is, mobile-enabled websites...   Click Here to Read More

The Science of Search Engine Optimization

The Science of Search Engine Optimization

The Science of Search Engine Optimization

A lot of small business owners, when they hear about search engine optimization this of two this.

First they think of the pesky calls they get from people trying to sell then search engine optimization services. Most of these calls are from companies in far away countries, outside of Canadian laws, and with possibly shady or at least nebulous business practices.

The other thing, many small business owners think about is, first, how can they actually
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Website and SEO Dilemma for Small Business Owners

Website and SEO Dilemma for Small Business Owners

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Let's face it. Websites are critical for small business, and SEO (search engine optimization) is one of the best ways to get your site and business discovered, but there's a real website and SEO dilemma for small business owners in 2018.

Website and SEO Dilemma for Small Business Owners

The dilemma I see many small business owners go through has to do with time, knowledge, and keeping up to date with what the search engines want from you in order to keep your content rankings high enough for people to see it.

Google and the other search engines are constantly saying they want websites to give fresh new quality content on their websites if they are to rank the website's pages high in the search engines.

But what we've found is most small business owners don't have the time to create that content, or the knowledge on how to structure it so that it's presented in a form the search engines want.

Over the last few years, social media became much more important for business, and also for SEO rankings. Yet that takes time too. Posting ongoing content to Facebook or Twitter, whereas maybe fun for some, it's considered to be a time drain for many.

What Google seems to forget is that people went into business, to do what they love, and to make money.

It's doesn't matter what their business is. They could be lawyers, dentists, hair salon owners, auto mechanics.

Regardless of the business people are in, that's their expertise. It isn't about building websites, or constantly feeding Google with whatever things their current search algorithm says is important at any given point on time. (it seems to change every 3 months or so)

People aren't in business to be experts at this. (Well, we are.. but most small business owners aren't.)

Google seems to forget, that most small business owners have enough on their plate than to have to take time to do all the things that Google wants.

Even Google get's itself confused, and they have thousands and thousands of $100K technical folks on staff.

The average small business owner doesn't have anyone, or maybe knows a guy who knows a guy.

Confusion is rampant for many small businesses. Claiming Places, Maps, Pages,  getting placed on directories,  and the list goes on and on.

So really, how can a small business owner deal with it.

Well, you probably know where I'm going with this.

The best way a small business owner can deal with this dilemma is to leave it to the professionals.

A reputable website and SEO firm makes it their business to keep up with what the search engines require.

They develop a systemized approach to the problem and implement the appropriate strategy to suit the client.

It's kind of like how I leave the legal, dental, and auto repairs to my professionals too. They know how to do that, and therefore I don't worry about those issues, I just turn to them when I need their services. It's obvious they can do a much better job at any of those things than we can.

On the other hand, when they need website or SEO services, they leave it to us, as that's our passion, that's our expertise, and we can do a much better at these things than they can.

Our main focus is website and search engine optimization, and we solve the website and SEO dilemma for small business owners.

 

 

 

 

Search Engine Rankings Explained

Search Engine Rankings Explained

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I just wrote a fairly extensive article yesterday explaining about search engine rankings and why they matter.

It's at Search Engine Rankings – Why they Matter.

I had fun writing it, as I went right back to the basics to explain the value of high search engine rankings in a particular product niche.

Search Engine Rankings Explained

In this case, the niche was dog training. As I researched the article, I used the google Keyword tool to look up the term dog training, and to see how many many monthly searches there are for that term.

Search Engine Rankings Explained

As an aside, anyone who owns a website for their business should get familiar with the keyword tool, as it is a wonderful aid in finding out search terms relevant to your business, how easy or difficult it would be for your website to rank for those terms, and how much traffic can be expected for each term if get a tope search engine ranking.

I'll cover it in detail in a upcoming article.

Mainly, today I just wanted to take a moment to highlight yesterdays article.

Search engine rankings or SEO Rankings can truly be a make or break factor for your business.

Whether you are selling or intend to sell your product or service Locally, Regionally, Nationally, or even Globally, how high your sites pages rank in the search engines, will have a absolute, direct affect on the amount of traffic your site receives.

Search Engine Rankings Explained

If you are in the a top search engine ranking, #1 position on page 1, approximately 42% of all searchers with come to your page. It drops off drastically after that.

60% of all searches never go beyond the listings on page 1.. so if you're not there, you are, at a minimum losing 60% of the website traffic you potentially could be receiving.

So, if  you are trying to do business either online, or just using the web to attract attention to your LOCAL business, getting w top search engine ranking on Google and the other search engines should be an absolute priority. And once you're there, getting to the top of the page, should be the ultimate goal. The changes in your results will be dramatic.

So there you have it, search engine rankings expllained, and why they should matter to your business.

Search Engine Optimization Cambridge Ontario

Search Engine Optimization Cambridge Ontario

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Search Engine Optimization can be difficult for most businesses. Cambridge Digital Marketing is here to help.

Being you are searching at this from Cambridge Ontario, you probably are wondering ways to get your online business website positioned high within search engines  both locally, or from cities or towns like Cambridge Ontario.

For most business owners, regardless of your particular field, this can be a daunting task.

Search Engine Optimization Cambridge Ontario


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Why Reputation Management Matters

Why Reputation Management Matters

This simple video is the easiest way I know to explain why Reputation Management Matters for your business.

Why Reputation Management Matters

As we enter 2015 Online Reputation Management is becoming more and more important.

Why Reputation Management Matters

No doubt, you've seen sites where people place and read reviews about everything from professionals, such as doctors, lawyers,  accountants, to small businesses, and restaurants.

Online reviews are virtually all over the web, and much of the time, the public has more insight about what people are saying about your business, than the busy professional or business owner.


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