Obviously, at this point, we don't know what market or niche your business or organization works in.
However, it's hard to consider a market that SEO / Search Engine Optimization doesn't apply to. No matter what sector your business or organization is in, you tend to want to have your website discovered and found by people looking for your product or service.
And a great ongoing cost-effective method of having your business or service discovered is through a well-constructed SEO program.